CLIENT #1
TELUS Rewards
TELUS Rewards is the loyalty program for one of Canada's largest telecom brands, serving millions of customers across web and app. I joined as the lead product designer for the app experience, owning design end-to-end across activation, referral, and seasonal campaigns, while working closely with engineering and product to ship features within the TELUS design system.
Activation
Referral Program
Summer Sweepstakes
More coming…
CLIENT #2
Best Western Hotels & Resorts
Joined an established hospitality product team and quickly contributed across information architecture, product requirements, and design system work. I supported improvements to Best Western’s digital experience by helping shape navigation structures, documenting requirements, and refining reusable patterns within an existing ecosystem.
OUTSIDE OF DELIVERY
Expl(ai)ned News Letter
AI is evolving quickly, but for many teams, the space still feels ambiguous. Between the lack of established processes, the volume of new tools, and the constant noise around what AI can do, it can be hard to separate practical use cases from hype.
The Expl(ai)ned newsletter was created to bring clarity to that ambiguity. By highlighting real stories from teammates using AI in delivery work, the newsletter helped surface practical workflows, lessons learned, and examples that others could build from.
OUTSIDE OF DELIVERY
Design culture beyond delivery
As the Design Jam DRI for the Vancouver office, it was important to me to create a space where designers could connect with each other outside of day-to-day delivery work.
The Design Jam creates space for designers to collaborate beyond delivery work, explore new ideas, and strengthen connection across the team. My role was to help bring structure and momentum to the session by coordinating logistics, supporting facilitation, and helping the team work toward a shared creative outcome.
